Juvenile Easter Endcap: Set #1 | American Greetings - Target Exclusive | 2022
After the successful launch of the first Juvenile Birthday Endcap, I was asked to be a part of a split endcap for Easter. It featured 2 artists: myself and Stop The Clock Design. The combination of our styles created a mix of sophistication and fun that gave Target customers a wide range of designs to choose from!
For non-gendered designs, I went with core Easter themes including bunnies and sweet treats. One of my favorite designs of this collection was the chocolate bunny, which had a really deep die-cut along the edge and brought the concept to life!
The girl-centered cards featured charming spring animals and bouncy, uplifting messages. I used a quirky palette that played off Stop The Clock's designs with hits of ocher, turquoise and hot pink that made the art pop in stores!
I designed the boy Easter cards to be packed with adventurous bunnies, vibrant eggs, and cool but simple sentiments. Utilizing a 3 panel fold-out for these cards meant I could maximize the space and increase the story-telling fun!
This collection was set front and center: at the end of the main Easter card assortment. The signage could be seen as soon as you walked through the doors of your local Target!
Juvenile Easter Endcap: Set #2 | American Greetings - Target Exclusive | 2023
The first Easter collaboration performed well so we did a second year set, with just a few updates to keep things fresh. This update was focused on core Easter/Spring concepts, while the boy/girl specific designs carried forward from the previous year.
The spring-centered cards either had busy scenes with lots to look at or singular characters with an emphasis on the details. Either way, the cards were meant to be sweet and full of personality!
American Greetings asked for a pair of bunnies and an Easter basket design for the second set. Since the original chocolate bunny did so well, I included a new chocolate bunny in the update!