Hanukkah | Target Corporation | Released November 2018
This Target Hanukkah collection was developed to be kid friendly while still offering classic decor and party elements for people of all ages. A blue-based palette with hits of aqua and vibrant yellow make it easy to pull together a cohesive look for any event. Puns, quirky characters and a cast of dreidel pals appeal to younger audiences, while classic prints are layered in for playful but sophisticated adult entertaining. Here’s to a wonderful holiday season...and here’s to life! L’Chaim!
Playful, hand-drawn lettering is a big component of this collection. These sayings are used on gift wrap, bags, plates, napkins, decor and more! They are often featured without additional icons, so they had to be developed as unique stand-alone elements.
Developing affordable craft activities and kid-friendly decor was a large part of this assortment’s high-level strategy. The hope is that these items will get children interested and involved in learning their family’s traditions...and keep them busy for a few minutes, too!
