Buffalo Games | Sustainability Initiative | 2023
While working with Buffalo Games, their team began to discuss ways to improve their sustainability practices and to get credit for the work they had already done. I was asked to connect with leaders in each part of the business (sourcing, sales, and design), organize my findings, and develop solutions for immediate steps.
Puzzles are at the heart of Buffalo Games and their puzzle lines were already sustainable in a variety of ways. This includes the materials used, manufacturing approach, and production origin. However, Buffalo Games was getting very little credit for all they were doing. I developed the above icons to include on puzzle packaging to call-out all their sustainability features!
An important sustainability point for Buffalo Games to call-out on their puzzles is the elimination of bags in their packaging. Their customer support team was fielding calls about why their puzzles were NOT pre-packaged in plastic, so clear communication on this point was a must. I created a large and playful graphic to bring attention to this. I used a whale to tie in the issues of plastic and the health of our oceans.
Buffalo Games has a robust line of products and a large team outside of puzzle development and production. I did research into what sustainability practices were already in place and how to best move forward in these categories as well. I developed a few icons to showcase the work being done which could be used on their website and in presentations.