Ross | Dog Brand Packaging Elements | 2022
I was asked to develop a series of dogs in a variety of poses to showcase Ross’s new pet products. The items included toys, restraints, crates/beds, grooming and more. They wanted simple to read, stylized dogs based on a range of breeds to feature on hang-tags. I created over ten dogs to fit their needs!
The dogs were set against solid grounds drawn from a pre-selected palette. By using simple shapes, blocks of color, and minimal linework, the designs are highly readable even at small sizes. This not only ensures clarity but also makes them easy for the packaging team to work with.
The products performed well, so I was asked to update a few dogs for a Christmas line. It was fun to re-imagine the characters with a bit of festivity!